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Thumbnail image for product with reference number IMD-7-2457
Metalshub: A Steely Approach to Launching a B2B Metal Trading Platform
Case
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Reference no. IMD-7-2457
Subject category: Strategy and General Management
Authors: Didier Bonnet (International Institute for Management Development (IMD)); Geoffrey Parker (Thayer School of Engineering, Dartmouth College); Charles E Hutchinson (Thayer School of Engineering, Dartmouth College); Lisa Duke (INSEAD)
Published by: International Institute for Management Development (IMD)
Originally published in: 2024
Version: 21.07.2025
Length: 16 pages
Data source: Field research
Topics: Business to business; Digital; Disruption; Economics; Operations; Strategy
Share a link: https://casecent.re/p/208286
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Abstract

Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplace matching supply and demand for raw materials used in the Metals and Mining industries. Through innovative pricing and business models, the company has managed to scale its operations in a short timeframe.

Time period

The events covered by this case took place in 2016-2023.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

Metalshub
Employees:
11-50
Industry:
Metals and mining
Thumbnail image for product with reference number IMD-7-2457-T
Metalshub: A Steely Approach to Launching a B2B Metal Trading Platform
Teaching note
-
Reference no. IMD-7-2457-T
Subject category: Strategy and General Management
Authors: Didier Bonnet (International Institute for Management Development (IMD)); Geoffrey Parker (Thayer School of Engineering, Dartmouth College)
Published by: International Institute for Management Development (IMD)
Originally published in: 2025
Version: 16.07.2025
Length: 10 pages
Data source: Field research
View full details

About

Abstract

Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplace matching supply and demand for raw materials used in the Metals and Mining industries. Through innovative pricing and business models, the company has managed to scale its operations in a short timeframe.

Settings

Time period

The events covered by this case took place in 2016-2023.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

Metalshub
Employees:
11-50
Industry:
Metals and mining

Related

Thumbnail image for product with reference number IMD-7-2457-T
Metalshub: A Steely Approach to Launching a B2B Metal Trading Platform
Teaching note
-
Reference no. IMD-7-2457-T
Subject category: Strategy and General Management
Authors: Didier Bonnet (International Institute for Management Development (IMD)); Geoffrey Parker (Thayer School of Engineering, Dartmouth College)
Published by: International Institute for Management Development (IMD)
Originally published in: 2025
Version: 16.07.2025
Length: 10 pages
Data source: Field research
View full details