Product details

The case examines the need for Business Intelligence (BI) systems to support organisational processes. It throws light on the advantages of tapping information stored in corporate databases for managing business processes. The case explores the need for creating a BI environment and a framework for managing information. It discusses the use of Decision Support Systems (DSS) for improving the efficiency of operations of insurance firms. The case also examines the use of On-line Analytical Processing Tools (OLAP) by insurance organisations. The case is structured to enable students to: (1) understand the importance of BI for insurance organisations; (2) understand the use of various decision support tools by insurance organisations; (3) analyse the role of various decision support tools for managers; (4) determine the activities that need to be outsourced to develop a BI environment in insurance organisations; (5) understand the application of BI in insurance organisations; and (6) analyse the role of BI in the various functions of an insurance organisation. The case is intended for MBA/PGDBM level students as part of the management information systems and strategic management curricula.