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The case focuses on the need for proper co-ordination between the various functions of an insurance organisation. It discusses the problems associated with the aggressive selling of products and the lack of proper back-up underwriting staff to process applications for insurance policies. The case also examines the feasibility of outsourcing underwriting activities to speed up the processing of applications. The case is structured to enable students to: (1) understand the importance of proper co-ordination between the marketing department and the underwriting department; (2) analyse the extent to which outsourcing can be effectively used by insurance organisations; (3) analyse the advantages and disadvantages of outsourcing underwriting activities; and (4) understand the need for a smooth interface between a company''s internal and outsourced operations. The case is intended for MBA/PGDBM level students as part of the management of insurance companies and insurance marketing curricula.