Subject category:
Strategy and General Management
Published by:
Nordic Case House, Copenhagen Business School
Length: 8 pages
Data source: Field research
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Abstract
The Copenhagen Merchants case presents a journey of a traditional grain brokerage that innovated its business model to launch an AI-driven intelligence platform. The main actor, CEO Simon Rodian Christensen, together with CM's brokers envision and implement an interesting pivot that aims to leverage internal data to create a new value proposition in the face of external market pressures and customers' demands. The case details the challenges and strategies associated with a successful business model innovation (BMI) process involving an AI-driven tool.
Geographical setting
Region:
Europe
Country:
Denmark
Subject category:
Strategy and General Management
Published by:
Nordic Case House, Copenhagen Business School
Length: 6 pages
Data source: Field research
About
Abstract
The Copenhagen Merchants case presents a journey of a traditional grain brokerage that innovated its business model to launch an AI-driven intelligence platform. The main actor, CEO Simon Rodian Christensen, together with CM's brokers envision and implement an interesting pivot that aims to leverage internal data to create a new value proposition in the face of external market pressures and customers' demands. The case details the challenges and strategies associated with a successful business model innovation (BMI) process involving an AI-driven tool.
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Geographical setting
Region:
Europe
Country:
Denmark
Related
Subject category:
Strategy and General Management
Published by:
Nordic Case House, Copenhagen Business School
Length: 6 pages
Data source: Field research