Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources
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Abstract
The case focuses on the factors that need to be considered when entering foreign markets. It throws light on the globalisation of insurance operations and the need for global expansion. It also examines the structure of a market and its hardness and softness. The case discusses the supply and demand forces that determine the nature of the market. The case is structured to enable students to: (1) understand the importance of the planned expansion of a firm''s operations; (2) understand how to analyse potential insurance markets in various countries; (3) analyse the advantages and disadvantages of global expansion; and (4) understand the forces that determine the nature of the market. The case is intended for MBA/PGDBM level students as part of the management of insurance companies, insurance operations and insurance marketing curricula.
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Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 3 pages
About
Abstract
The case focuses on the factors that need to be considered when entering foreign markets. It throws light on the globalisation of insurance operations and the need for global expansion. It also examines the structure of a market and its hardness and softness. The case discusses the supply and demand forces that determine the nature of the market. The case is structured to enable students to: (1) understand the importance of the planned expansion of a firm''s operations; (2) understand how to analyse potential insurance markets in various countries; (3) analyse the advantages and disadvantages of global expansion; and (4) understand the forces that determine the nature of the market. The case is intended for MBA/PGDBM level students as part of the management of insurance companies, insurance operations and insurance marketing curricula.
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Industry:
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 3 pages