Product details

The case examines the various forces driving the integration of financial services and the increasing scope of banking services. It discusses the various options available for banks wanting to increase their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance. The case is structured to enable students to: (1) discuss the forces driving the integration of financial services; (2) analyse the advantages and disadvantages of bancassurance; (3) understand the increasing scope of financial services; and (4) understand the various strategies available for a bank that wishes to enter the business of bancassurance. The case is intended for MBA/PGDBM level students as part of the management of insurance companies and insurance marketing curricula.