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Published by: IBS Center for Management Research
Published in: 2003

Abstract

The case discusses the emergence and expansion of the food supermarket chain, FoodWorld (FW) in India during the 1990s and early 2000s, and traces its growth over the years. The strategies devised to establish FW have been examined in detail. The case discusses in depth the issues of store location, store design and promotional initiatives that were given special attention while establishing FW outlets. The case also talks about the rationale behind FW''s ''private brand'' initiative and briefly discusses how the company made use of information technology for achieving operational excellence. Finally, the case takes a look at the developments in the Indian food retailing industry and talks about FW''s future prospects. The case is structured to enable students to: (1) understand the nature and changing dynamics of the Indian food retailing business and the reasons behind the evolution of many organised sector players; (2) understand the impact and importance of store location, store design, merchandising, and promotional exercises in the success of a retailing initiative; (3) examine how information technology tools can be utilised for improving the operational efficiency, especially in a hub and spoke set-up for a retail outlet chain; (4) discuss the rationale behind the launching of private brands and their merits and demerits; (5) analyse the nature and level of competition that presently exists and the rate at which it is expected to rise in the future; and (6) discuss strategic initiatives to be undertaken in order to maintain the growth. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.
Location:
Industry:
Size:
Large
Other setting(s):
Mid-1990s to 2003

About

Abstract

The case discusses the emergence and expansion of the food supermarket chain, FoodWorld (FW) in India during the 1990s and early 2000s, and traces its growth over the years. The strategies devised to establish FW have been examined in detail. The case discusses in depth the issues of store location, store design and promotional initiatives that were given special attention while establishing FW outlets. The case also talks about the rationale behind FW''s ''private brand'' initiative and briefly discusses how the company made use of information technology for achieving operational excellence. Finally, the case takes a look at the developments in the Indian food retailing industry and talks about FW''s future prospects. The case is structured to enable students to: (1) understand the nature and changing dynamics of the Indian food retailing business and the reasons behind the evolution of many organised sector players; (2) understand the impact and importance of store location, store design, merchandising, and promotional exercises in the success of a retailing initiative; (3) examine how information technology tools can be utilised for improving the operational efficiency, especially in a hub and spoke set-up for a retail outlet chain; (4) discuss the rationale behind the launching of private brands and their merits and demerits; (5) analyse the nature and level of competition that presently exists and the rate at which it is expected to rise in the future; and (6) discuss strategic initiatives to be undertaken in order to maintain the growth. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
Mid-1990s to 2003

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