Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 20 pages
Data source: Published sources
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Abstract
In 1998, Dr Zhang Zhengyu established Beijing Hi-Tech Wealth Electronic Products Co Ltd. Thanks to his previous experiences in electronic product distribution and successful product design, Zhang made Hi-Tech Wealth a leading company in China''s low-end PDA market. However, competition soon intensified as an avalanche of competitors flooded in and the profit margin was driven down substantially. Furthermore, in only several years, the low-end PDA market stepped into recession because of its congenital limitations. As to high-end PDA and smart phones that were more favoured by consumers, Hi-Tech Wealth was fairly weak in technology, talent, brand and capital compared with other industry magnates.
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources
About
Abstract
In 1998, Dr Zhang Zhengyu established Beijing Hi-Tech Wealth Electronic Products Co Ltd. Thanks to his previous experiences in electronic product distribution and successful product design, Zhang made Hi-Tech Wealth a leading company in China''s low-end PDA market. However, competition soon intensified as an avalanche of competitors flooded in and the profit margin was driven down substantially. Furthermore, in only several years, the low-end PDA market stepped into recession because of its congenital limitations. As to high-end PDA and smart phones that were more favoured by consumers, Hi-Tech Wealth was fairly weak in technology, talent, brand and capital compared with other industry magnates.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources