Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 23 July 2025
Length: 28 pages
Data source: Published sources
Share a link:
https://casecent.re/p/208844
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Abstract
This case study examines the organizational tensions at cryptocurrency exchange Coinbase as executives Brian Armstrong, Emilie Choi, and LJ Brock implemented controversial talent management strategies to support their mission of increasing economic freedom through crypto. The case delves into the design of management control systems - including beliefs, boundaries, and incentives - that help managers balance the tension between growth and control in a volatile industry. Coinbase's controversial 'no politics' workplace policy, which prohibited discussions unrelated to the company's mission, represents a pivotal example of how the company established clear cultural boundaries. As Coinbase evaluated its 'talent density' initiative with structured cognitive assessments, standardized compensation, and rigorous performance management, leadership must weigh whether their mission-focused approach creates sustainable competitive advantage or potentially limits diversity and inclusion. The case, set in 2024, explores how these organizational practices can either facilitate or hinder a company's ability to attract top talent while maintaining cultural cohesion through periods of rapid growth and market turbulence.
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Abstract
This case study examines the organizational tensions at cryptocurrency exchange Coinbase as executives Brian Armstrong, Emilie Choi, and LJ Brock implemented controversial talent management strategies to support their mission of increasing economic freedom through crypto. The case delves into the design of management control systems - including beliefs, boundaries, and incentives - that help managers balance the tension between growth and control in a volatile industry. Coinbase's controversial 'no politics' workplace policy, which prohibited discussions unrelated to the company's mission, represents a pivotal example of how the company established clear cultural boundaries. As Coinbase evaluated its 'talent density' initiative with structured cognitive assessments, standardized compensation, and rigorous performance management, leadership must weigh whether their mission-focused approach creates sustainable competitive advantage or potentially limits diversity and inclusion. The case, set in 2024, explores how these organizational practices can either facilitate or hinder a company's ability to attract top talent while maintaining cultural cohesion through periods of rapid growth and market turbulence.