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Published by: Vlerick Business School
Originally published in: 2003
Revision date: 25-Apr-2013
Length: 34 pages
Data source: Field research

Abstract

Interbrew, the world second largest brewer headquartered in Belgium, needs to assess whether entering the German market through the acquisition of Beck''s is in line with its well-established, successful strategic positioning paradigm. Given the record high acquisition price, Interbrew needs strong argumentation whether the deal would make strategic sense. A CD-ROM ''303-121-0'' containing audio-visual material is available to accompany this case.
Location:
Industry:
Size:
EUR6.5 billion estimated revenue
Other setting(s):
2001

About

Abstract

Interbrew, the world second largest brewer headquartered in Belgium, needs to assess whether entering the German market through the acquisition of Beck''s is in line with its well-established, successful strategic positioning paradigm. Given the record high acquisition price, Interbrew needs strong argumentation whether the deal would make strategic sense. A CD-ROM ''303-121-0'' containing audio-visual material is available to accompany this case.

Settings

Location:
Industry:
Size:
EUR6.5 billion estimated revenue
Other setting(s):
2001

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