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The case discusses the organisational restructuring carried out by the Japanese electronics and communication giant, Sony Corporation (Sony) between 1994 and 2003. Sony''s business operations were restructured five times within nine years. The case describes each of the five restructuring exercises in detail and examines their implications for Sony. It also discusses the impact of these structural changes on the financial performance of Sony. The case is designed to help students: (1) understand the rationale behind the restructuring initiatives of large multinational corporations (MNCs) in the consumer electronics industry; (2) evaluate the costs and the consequences of the frequent restructuring (often accompanied by changes in top management) of large MNCs; (3) examine whether frequent changes in an organisation''s structure in response to changes in the business environment can help improve its performance and profitability; and (4) study the attempts of MNCs in the consumer electronics industry to adjust to increasing competition and changing business opportunities and challenges. The case is intended for MBA/PGDBA students and as part of the strategy and general management curriculum.