Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IESE Business School
Version: 23/7/25
Length: 17 pages
Data source: Field research
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https://casecent.re/p/209492
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Abstract
The case describes how the Reina Sofia School of Music purports to build on the power of music to fulfill its purpose at three different levels: 1) Individual level: developing musical talent to start rewarding careers; 2) Corporate level: benefiting its many stakeholders, including alumni, staff and patrons; and 3) Societal level: increasing exposure to the positive and transformational power of music. As her CEO, Julia Sánchez, explains: 'Music brings people together because it touches everyone equally, eliminating barriers of language, environment and tradition. In addition, the practice of music instills values - including dedication, shared leadership and empathy - that favor coexistence and social cohesion'. Despite its success, challenges loomed ahead such as the straining of funding sources, and AI-based disruption in musical innovation. Beyond business concerns, a thorny question nagged them - Was waiving tuition for all students, regardless of their families' income levels, viable over the long term and fair?
Time period
The events covered by this case took place in 2023.Geographical setting
Country:
Spain
About
Abstract
The case describes how the Reina Sofia School of Music purports to build on the power of music to fulfill its purpose at three different levels: 1) Individual level: developing musical talent to start rewarding careers; 2) Corporate level: benefiting its many stakeholders, including alumni, staff and patrons; and 3) Societal level: increasing exposure to the positive and transformational power of music. As her CEO, Julia Sánchez, explains: 'Music brings people together because it touches everyone equally, eliminating barriers of language, environment and tradition. In addition, the practice of music instills values - including dedication, shared leadership and empathy - that favor coexistence and social cohesion'. Despite its success, challenges loomed ahead such as the straining of funding sources, and AI-based disruption in musical innovation. Beyond business concerns, a thorny question nagged them - Was waiving tuition for all students, regardless of their families' income levels, viable over the long term and fair?
Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Country:
Spain