Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources
Topics:
Low cost airlines; Ryanair; EasyJet; Competition in Europe's airline industry; Cost management; Consolidation; Ryanair vs easyJet; Michael O'Leary; Europe's low cost airlines; Discount airline; Cost cutting at Ryanair; Low frills airline; Ryanair's advertisements; Ryanair's airport deals; Ryanair.com
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https://casecent.re/p/20955
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Abstract
While most of the world''s airlines are finding it tough to survive, Ireland-based Ryanair is able to make profits consistently. The low cost model of the airline is helping the company to offer low fares and thereby attract large numbers of travellers who would otherwise not have travelled by plane. The case discusses how the company is keeping costs low and getting ahead of the major airlines of Europe. The broad spectrum of competition that runs through the industry, especially the competition with another low cost airline, easyJet, is also highlighted.
About
Abstract
While most of the world''s airlines are finding it tough to survive, Ireland-based Ryanair is able to make profits consistently. The low cost model of the airline is helping the company to offer low fares and thereby attract large numbers of travellers who would otherwise not have travelled by plane. The case discusses how the company is keeping costs low and getting ahead of the major airlines of Europe. The broad spectrum of competition that runs through the industry, especially the competition with another low cost airline, easyJet, is also highlighted.