Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Authors: Hans Huber (AUDENCIA)
Published in: 2003

Abstract

A Swiss conglomerate decides to abort its previous diversification strategy into unrelated businesses. The firm''s existing divisional structure as well as their profitability are shown. In a strategic turnaround, the company decides to concentrate on one business only: the filling and packaging of food and beverages. In order to implement this new direction for the company, a new CEO is appointed. The target industry is succinctly presented using notions of competitive analysis, with a segment promising high growth rates identified. The case continues to enumerate the series of acquisitions the company had planned or already undertaken to improve its competitive position within the packing sector, especially focusing on filling beverages using plastics containers. An overview of the acquisition process in general is given and in particular, the acquisition of a medium-sized filling specialist is highlighted. A technical note ''Technical Note on Bottling with Plastics'' (303-224-6) is available to accompany this case.
Location:
Industry:
Size:
10,000 employees
Other setting(s):
2001-2002

About

Abstract

A Swiss conglomerate decides to abort its previous diversification strategy into unrelated businesses. The firm''s existing divisional structure as well as their profitability are shown. In a strategic turnaround, the company decides to concentrate on one business only: the filling and packaging of food and beverages. In order to implement this new direction for the company, a new CEO is appointed. The target industry is succinctly presented using notions of competitive analysis, with a segment promising high growth rates identified. The case continues to enumerate the series of acquisitions the company had planned or already undertaken to improve its competitive position within the packing sector, especially focusing on filling beverages using plastics containers. An overview of the acquisition process in general is given and in particular, the acquisition of a medium-sized filling specialist is highlighted. A technical note ''Technical Note on Bottling with Plastics'' (303-224-6) is available to accompany this case.

Settings

Location:
Industry:
Size:
10,000 employees
Other setting(s):
2001-2002

Related