Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/20971
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Abstract
The advent of Napster in 1999 took the music industry to a new battlefield - the Internet. In just two years of its operations, Napster exemplified the power of the Internet and the craze for music. On-line music piracy posed a more serious threat than was conceived. The industry, represented by the Recording Industry Association of America and International Federation of the Phonographic Industry, took concerted steps to tackle the illegal downloading of music. Though they succeeded in Napster''s fall, they could not contain other Napster-like services, which became popular after Napster. This case study puts down the series of steps the industry has taken to stop the ''Napsterisation'' of music. In its efforts to check piracy, the industry brought in drastic changes to law, technology and the intellectual property rights. The case also highlights the advent of legal on-line music sites and their success as paid service providers.
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Abstract
The advent of Napster in 1999 took the music industry to a new battlefield - the Internet. In just two years of its operations, Napster exemplified the power of the Internet and the craze for music. On-line music piracy posed a more serious threat than was conceived. The industry, represented by the Recording Industry Association of America and International Federation of the Phonographic Industry, took concerted steps to tackle the illegal downloading of music. Though they succeeded in Napster''s fall, they could not contain other Napster-like services, which became popular after Napster. This case study puts down the series of steps the industry has taken to stop the ''Napsterisation'' of music. In its efforts to check piracy, the industry brought in drastic changes to law, technology and the intellectual property rights. The case also highlights the advent of legal on-line music sites and their success as paid service providers.