Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/20972
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Abstract
eBookers.com is one of the earliest European on-line travel agencies to have successfully generated revenues on the web. In transforming itself from the traditional off-line business, the company weathered several downturns. In spite of the widespread doubts and anxiety that prevailed among the investing community, the company raised funds from the American and German stock markets. During the downturn, eBookers went on acquiring many on-line travel agents across Europe. Just when the company was about to break even, the September 11 attacks shook the entire travel industry of world. But the company did not cease its acquisition strategies. This case study is an attempt to create a conduit to the strategic insights that underlie the company''s success.
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Abstract
eBookers.com is one of the earliest European on-line travel agencies to have successfully generated revenues on the web. In transforming itself from the traditional off-line business, the company weathered several downturns. In spite of the widespread doubts and anxiety that prevailed among the investing community, the company raised funds from the American and German stock markets. During the downturn, eBookers went on acquiring many on-line travel agents across Europe. Just when the company was about to break even, the September 11 attacks shook the entire travel industry of world. But the company did not cease its acquisition strategies. This case study is an attempt to create a conduit to the strategic insights that underlie the company''s success.