Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
History of eBay; AuctionWeb; On-line auctioning; Transactions on eBay; Meg Whitman, CEO of eBay; Stock prices of eBay; Growth of eBay under Meg Whitman; eBay's customer service; Voice of the Customer on eBay; eBay University; eBay Live; eBay's competitors; Meg Whitman's management style; eBay's fraud protection programme; eBay's global operations
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Abstract
eBay was founded in 1995 by a young computer programmer, Pierre Omidyar, in Silicon Valley, USA. Unlike most other on-line companies which started in the 1990s, eBay had been profitable right from the first month of its launch. However the company witnessed its maximum growth under its current chairman Meg Whitman, who joined in 1998. By 2003, Whitman made eBay the world''s largest on-line auction company with 5,000 employees serving 62 million registered users globally. The case discusses how Meg Whitman, in just five years, transformed eBay from an ordinary auction site to an e-commerce powerhouse.
About
Abstract
eBay was founded in 1995 by a young computer programmer, Pierre Omidyar, in Silicon Valley, USA. Unlike most other on-line companies which started in the 1990s, eBay had been profitable right from the first month of its launch. However the company witnessed its maximum growth under its current chairman Meg Whitman, who joined in 1998. By 2003, Whitman made eBay the world''s largest on-line auction company with 5,000 employees serving 62 million registered users globally. The case discusses how Meg Whitman, in just five years, transformed eBay from an ordinary auction site to an e-commerce powerhouse.