Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
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Abstract
There were many times in Chrysler''s history when the future of the company was in serious doubt. Leaders such as Lee Iacocca were successful in turning the company around from deep troubles in the past. After the 2000 merger with Daimler-Benz a similar situation arose and the company began to look like a difficult revival candidate. Dieter Zetsche, considered a turnaround specialist, came to the helm and made some strategic moves to put Chrysler back on track. The most notable steps that he took were rationalisation of the work force and hiving off redundant plants and operations. In terms of product development his ''disciplined pizzazz'' approach was the most notable.
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Abstract
There were many times in Chrysler''s history when the future of the company was in serious doubt. Leaders such as Lee Iacocca were successful in turning the company around from deep troubles in the past. After the 2000 merger with Daimler-Benz a similar situation arose and the company began to look like a difficult revival candidate. Dieter Zetsche, considered a turnaround specialist, came to the helm and made some strategic moves to put Chrysler back on track. The most notable steps that he took were rationalisation of the work force and hiving off redundant plants and operations. In terms of product development his ''disciplined pizzazz'' approach was the most notable.