Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
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Abstract
Disney Channel was one of the early kids channels to have appeared on American television. The channel originally started as a pay channel in 1983 and catered to a comparatively small segment of the market. It was not until 1993 that the channel initiated to transform itself into a basic cable network. However, the transformation had its own challenges in terms of programming and distribution strategies. Added to this, the channel was commercial-free and the only revenue it generated was through cable operators. This case study outlines the channel''s transformation under the stewardship of its president, Anne Sweeney. Also discussed at length are the channel''s unique tween segmentation strategy and the revenues the channel generated through merchandising its shows like ''Lizzie McGuire'' and ''That''s So Raven''. The case study also highlights the status Disney Channel had acquired in the overall Walt Disney Group. A structured assignment ''303-239-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
About
Abstract
Disney Channel was one of the early kids channels to have appeared on American television. The channel originally started as a pay channel in 1983 and catered to a comparatively small segment of the market. It was not until 1993 that the channel initiated to transform itself into a basic cable network. However, the transformation had its own challenges in terms of programming and distribution strategies. Added to this, the channel was commercial-free and the only revenue it generated was through cable operators. This case study outlines the channel''s transformation under the stewardship of its president, Anne Sweeney. Also discussed at length are the channel''s unique tween segmentation strategy and the revenues the channel generated through merchandising its shows like ''Lizzie McGuire'' and ''That''s So Raven''. The case study also highlights the status Disney Channel had acquired in the overall Walt Disney Group. A structured assignment ''303-239-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources