Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 09.10.2025
Length: 8 pages
Data source: Field research
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Abstract
This is part of a case series. The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Time period
The events covered by this case took place in 2020-2025.Geographical setting
Region:
World/global
Featured company
Hewlett-Packard
Employees:
10000+
Turnover:
USD 56.6 billion
Industry:
Information technology
Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 06.10.2025
Length: 23 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 09.10.2025
Length: 6 pages
Data source: Field research
About
Abstract
This is part of a case series. The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Settings
Time period
The events covered by this case took place in 2020-2025.Geographical setting
Region:
World/global
Featured company
Hewlett-Packard
Employees:
10000+
Turnover:
USD 56.6 billion
Industry:
Information technology
Related
Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 06.10.2025
Length: 23 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 09.10.2025
Length: 6 pages
Data source: Field research