Product details

The case explains in detail the concept of 'e-Learning' - the new mode of employee training adopted by the International Business Machines Corporation (IBM). IBM had focused on its workforce development since inception. The case discusses in detail how IBM implemented different e-learning programmes for different groups of employees, based on their requirements. The company implemented the 'Basic Blue' programme for its new managers, which was based on a four-tier learning model. 'Sales Compass' was a programme designed for its sales team which provided critical information to the sales personnel that helped them to improve their selling skills and consequently the sales. 'Managing@IBM' was an exclusive programme designed for experienced managers, which offered 'just-in-time' performance support to the managers. They could interact with experts in different fields and solve their problems from anywhere at any time. Finally, the case talks about the benefits reaped by IBM from its e-learning initiatives and about its future endeavours in this field.