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Case
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Reference no. 403-035-1
Authors: Charles A Rarick (Barry University)
Published in: 2003
Length: 7 pages
Data source: Published sources

Abstract

Peter Fuller, an American executive with Great Plains Foods of Iowa, travels to Buenos Aires to investigate the possibility of forming a strategic alliance with Comidas Gaucho, an Argentine beef processor. While the potential gains from the alliance appear to be great for both companies, difficulties develop during the business trip that cause Peter to reconsider the potential relationship.
Location:
Industry:
Size:
2,000 employees
Other setting(s):
2002

About

Abstract

Peter Fuller, an American executive with Great Plains Foods of Iowa, travels to Buenos Aires to investigate the possibility of forming a strategic alliance with Comidas Gaucho, an Argentine beef processor. While the potential gains from the alliance appear to be great for both companies, difficulties develop during the business trip that cause Peter to reconsider the potential relationship.

Settings

Location:
Industry:
Size:
2,000 employees
Other setting(s):
2002

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