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Case
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Reference no. 403-048-1
Published by: China Europe International Business School
Published in: 2003
Length: 20 pages
Data source: Field research

Abstract

Dr Andy Warrender, the fourteen-year veteran of the US-based private company was pondering over the two largest issues facing Gore in recent years: the products'' shorter life-cycle and the increasing globalisation of the customers. He was wondering how the company could respond to these two demands without changing its core values and fundamental principles of freedom and personal commitment that had characterised Gore since its creation. The case also illustrates the special organisational design and the decision making process of the company.
Location:
Size:
Medium
Other setting(s):
2003

About

Abstract

Dr Andy Warrender, the fourteen-year veteran of the US-based private company was pondering over the two largest issues facing Gore in recent years: the products'' shorter life-cycle and the increasing globalisation of the customers. He was wondering how the company could respond to these two demands without changing its core values and fundamental principles of freedom and personal commitment that had characterised Gore since its creation. The case also illustrates the special organisational design and the decision making process of the company.

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Location:
Size:
Medium
Other setting(s):
2003

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