Subject category:
Human Resource Management / Organisational Behaviour
Published by:
China Europe International Business School
Length: 20 pages
Data source: Field research
Abstract
Dr Andy Warrender, the fourteen-year veteran of the US-based private company was pondering over the two largest issues facing Gore in recent years: the products'' shorter life-cycle and the increasing globalisation of the customers. He was wondering how the company could respond to these two demands without changing its core values and fundamental principles of freedom and personal commitment that had characterised Gore since its creation. The case also illustrates the special organisational design and the decision making process of the company.
About
Abstract
Dr Andy Warrender, the fourteen-year veteran of the US-based private company was pondering over the two largest issues facing Gore in recent years: the products'' shorter life-cycle and the increasing globalisation of the customers. He was wondering how the company could respond to these two demands without changing its core values and fundamental principles of freedom and personal commitment that had characterised Gore since its creation. The case also illustrates the special organisational design and the decision making process of the company.