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Case
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Reference no. 503-003-1
Subject category: Marketing
Published by: IBS Center for Management Research
Published in: 2003

Abstract

This case gives an overview of the entry of Reebok, the international sports shoe giant, into India, the entry of its global competitors, Nike and Adidas into India and the strategies adopted by the three players to build up their market shares. The case specifically deals with the strategies adopted by Reebok in India to deal with the competition from Nike and Adidas. The case gives insights into Reebok's venture into the kids market and its emphasis on fitness. The challenges that the company could face in India have also been discussed. The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares. The objective of the case is to enable students to understand the positioning of Reebok, Adidas and Nike in India. The case enables students to understand how companies need to change their strategies in order to sustain competition. Students are expected to comment on the strategies adopted by Reebok and whether these strategies would enable it to maintain its leadership position.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1995-2002

About

Abstract

This case gives an overview of the entry of Reebok, the international sports shoe giant, into India, the entry of its global competitors, Nike and Adidas into India and the strategies adopted by the three players to build up their market shares. The case specifically deals with the strategies adopted by Reebok in India to deal with the competition from Nike and Adidas. The case gives insights into Reebok's venture into the kids market and its emphasis on fitness. The challenges that the company could face in India have also been discussed. The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares. The objective of the case is to enable students to understand the positioning of Reebok, Adidas and Nike in India. The case enables students to understand how companies need to change their strategies in order to sustain competition. Students are expected to comment on the strategies adopted by Reebok and whether these strategies would enable it to maintain its leadership position.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1995-2002

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