Product details

The case examines the viability of providing insurance cover for intangible assets. It also throws light on the difficulty of underwriting risks for intangible assets because of the lack of historical data. Issues associated with the provision of insurance against the infringement of Intellectual Property Rights (IPR''s) are also discussed. In addition, problems that impede the development of products, which provide insurance cover against the infringement of IPR''s are also addressed. The case is structured to enable students to: (1) understand the factors that prevent insurers from providing insurance cover for intangible assets; (2) analyse the causes for the unpopularity of insurance cover against the infringement of IPR''s in India and other developing countries; (3) understand the problems associated with underwriting risks arising from the infringement of IPR''s; and (4) analyse the market for insurance products providing cover against the infringement of IPR''s. The case is aimed at MBA/PGDBA students, and is intended to be part of the management of insurance companies, insurance marketing or services marketing curriculum.