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The case discusses the changing business environment and growing competition in the insurance industry in India. It also examines various technological developments and their impact on the insurance market. The case also touches on the application of web-based solutions and their impact on the process of insurance operations. Finally, the case examines the problems that are likely to arise when an insurance company goes on-line. The case is structured to enable students to: (1) be aware of the growing competition in the insurance sector in India; (2) understand the use of new technologies for marketing insurance products; (3) discuss the role of technology in enhancing customer service; and (4) understand the factors that can impede the growth of on-line marketing of insurance products in India. The case is aimed at MBA/PGDBA students, and is intended to be part of the insurance marketing or services marketing curriculum.