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Thumbnail image for product with reference number 503-022-1
Compact case
US Insurers: Looking Towards the Indian Insurance Market
Case
-
Reference no. 503-022-1
Subject category: Marketing
Authors: HK Singhal (IBS Center for Management Research); D S Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 3 pages
Data source: Published sources
Topics: Equity investment; Foreign investment; Marketing strategy; Customer preferences; Product variants
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Abstract

The case focuses on the intensity of competition in the Indian insurance market and also highlights the potential for growth in this sector. The case also discusses the various types of insurance products available in the Indian market and the existing demand for each one of them. It examines the possible growth potential for various products and highlights the factors that make the Indian insurance market so attractive. The case is structured to enable students to: (1) understand the current situation in the Indian insurance market; (2) discuss the different types of products available in the market and their features; and (3) understand the changing tastes and preferences of Indian customers with regard to insurance products. The case is aimed at MBA/PGDBA students, and is intended to be part of the insurance marketing or services marketing curriculum.
Location:
US
Industry:
Insurance
Thumbnail image for product with reference number 503-022-8
US Insurers: Looking Towards the Indian Insurance Market
Teaching note
-
Reference no. 503-022-8
Subject category: Marketing
Authors: HK Singhal (IBS Center for Management Research); D S Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 3 pages
View full details

About

Abstract

The case focuses on the intensity of competition in the Indian insurance market and also highlights the potential for growth in this sector. The case also discusses the various types of insurance products available in the Indian market and the existing demand for each one of them. It examines the possible growth potential for various products and highlights the factors that make the Indian insurance market so attractive. The case is structured to enable students to: (1) understand the current situation in the Indian insurance market; (2) discuss the different types of products available in the market and their features; and (3) understand the changing tastes and preferences of Indian customers with regard to insurance products. The case is aimed at MBA/PGDBA students, and is intended to be part of the insurance marketing or services marketing curriculum.

Settings

Location:
US
Industry:
Insurance

Related

Thumbnail image for product with reference number 503-022-8
US Insurers: Looking Towards the Indian Insurance Market
Teaching note
-
Reference no. 503-022-8
Subject category: Marketing
Authors: HK Singhal (IBS Center for Management Research); D S Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 3 pages
View full details