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Compact case
Case
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Reference no. 503-024-1
Subject category: Marketing
Published by: IBS Center for Management Research
Published in: 2003
Length: 3 pages
Data source: Published sources

Abstract

The case examines the various problems that arise while implementing a change programme in an insurance organisation. It discusses the process of adapting to change and the role of the management in making the change programme successful. The case also deals with the issue of resistance to change and the role of an external entity (a consultancy firm) in minimising it.

Teaching and learning

This item is suitable for postgraduate courses.
Industry:

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Abstract

The case examines the various problems that arise while implementing a change programme in an insurance organisation. It discusses the process of adapting to change and the role of the management in making the change programme successful. The case also deals with the issue of resistance to change and the role of an external entity (a consultancy firm) in minimising it.

Teaching and learning

This item is suitable for postgraduate courses.

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Industry:

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