Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources
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Abstract
The case examines the various problems that arise while implementing a change programme in an insurance organisation. It discusses the process of adapting to change and the role of the management in making the change programme successful. The case also deals with the issue of resistance to change and the role of an external entity (a consultancy firm) in minimising it.
Teaching and learning
This item is suitable for postgraduate courses.Industry:
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages
About
Abstract
The case examines the various problems that arise while implementing a change programme in an insurance organisation. It discusses the process of adapting to change and the role of the management in making the change programme successful. The case also deals with the issue of resistance to change and the role of an external entity (a consultancy firm) in minimising it.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Industry:
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages