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The case examines the marketing strategy of LG Electronics India (LG) in the Indian market. It provides a detailed account of LG''s strategies for gaining market share by examining its approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increase in competition and the slowdown in the consumer electronics market. The case is structured to enable students to: (1) study the marketing strategies adopted by LG Electronics that made it one of the top 3 consumer electronics companies in the Indian market within a short period of time, in the face of competition; (2) analyse the role of the four P''s in LG''s marketing mix; (3) explore the strategies of a challenger to not only gain a foothold in the highly competitive consumer durables market in India, but also a leadership position; and (4) examine the innovations brought in by the company in all the elements of the marketing mix to achieve a leadership position. The case is aimed at MBA/PGDBA students, and is intended to be part of the marketing management curriculum. The teaching note does not contain an analysis of the case.