Product details

The case examines the evolution of Haldiram''s from a small sweet shop in a remote part of India to a major manufacturer of ready-to-eat snack foods in India. The key elements of the Haldiram''s marketing mix, which transformed the company into a leading manufacturer and marketer of namkeens and sweets, have been discussed. The case also examines the issues that Haldiram''s must address to compete effectively with domestic and multinational players in the snacks food market in India. The case is structured to enable students to: (1) gain an insight into the functioning of family-owned business firms like Haldiram''s; (2) understand the significance of the different elements of the marketing mix in building a leading brand in the snack food industry in India; (3) discuss the factors that helped Haldiram''s to achieve a leadership position in the snack food industry in India; and (4) analyse the competitive scenario in the Indian snack food industry and determine whether Haldiram''s could retain its position. The case is targeted at MBA and PGDBA students and is part of the marketing curriculum. The teaching note does not contain an analysis of the case.