Product details

The chief executive officer of the largest corporate barter company in the United States, attempts to convince a major bank to provide cash advances to his clients for merchandise or services in the process of being exchanged. If the bank agrees, Active expects major financial gains by generating a higher volume of business from existing and new clients. Active's early ventures into corporate bartering began with beer and wine exchanges followed by trading aeroplane tickets and surplus television time for commercials. The company strategically acquired new information technologies as they developed in the 1980s and 1990s. The company bought a customised information management system to manage the barter process, installed a local area network (LAN) and aggressively joined the Internet revolution. By the mid-1990s corporate sales are close to two hundred million dollars and there are operations in 33 countries. 'Barter - Industry Note' (802-045-5) may also be used with this case in order to provide a deeper understanding of the barter system. A video '054-V99A-U' is available to accompany this case.