Product details

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Case
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Reference no. 802-069-1
Subject category: Entrepreneurship
Published by: Babson College
Originally published in: 2002
Version: 02.02
Length: 20 pages
Data source: Field research

Abstract

Two entrepreneurs start an Internet company that provides content enhancement for existing websites just as the Internet industry was taking off. They had changed their business model several times during the previous two years, initially focusing on an Internet magazine for entrepreneurs, web page creation and then designing and upgrading family business web pages, before they decided to concentrate their efforts in web content management. While the Internet market and website creation was rapidly growing, sales for Netmarquee were slow in developing. The partners are working long hours with few financial rewards. Closing the deals with prospective customers was a major problem. The customers liked the product but were hesitant to make a long-term commitment.
Location:
Other setting(s):
1995-1997

About

Abstract

Two entrepreneurs start an Internet company that provides content enhancement for existing websites just as the Internet industry was taking off. They had changed their business model several times during the previous two years, initially focusing on an Internet magazine for entrepreneurs, web page creation and then designing and upgrading family business web pages, before they decided to concentrate their efforts in web content management. While the Internet market and website creation was rapidly growing, sales for Netmarquee were slow in developing. The partners are working long hours with few financial rewards. Closing the deals with prospective customers was a major problem. The customers liked the product but were hesitant to make a long-term commitment.

Settings

Location:
Other setting(s):
1995-1997

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