Telia Finland (B) - The Case Centre

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Case

Reference no. 301-101-1

Subject category: Strategy and General Management

Authors: Jyrki Wallenius (Aalto University School of Business); Bruno Michel (Aalto University School of Business); Seppo Summanen (Aalto University School of Business)

Published by: Aalto University School of Economics (formerly HSE)

Published in: 2001

Length: 10 pages

Data source: Field research

Topics: Growth strategy; Market penetration; International business; Service marketing; High-tech service; Telecommunications industry dynamics

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Abstract

This is the second of a two-case series (301-100-1 and 301-101-1). This case is a follow-up concentrating on the year 1998. The entrance to the Finnish mobile telephony service market has not been a completely rosy one for the Swedish telecom company Telia. The case highlights some of the problems leaving students to seek for strategy to overcome the obstacles and to penetrate the market.

Location:

Finland, Sweden

Other setting(s):

1998