Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This case introduces students to the strategic and tactical decisions facing the product management team of the drug Delix/Tritace at a period when the drug was approaching patent expiry. It raises aspects of decision making in the context of multiple markets with a background of external environmental pressures - notably political - but also heightened competitive activity from generic drug manufacturers.
Location:
Industry:
Size:
Multinational
Other setting(s):
2000-2002

About

Abstract

This case introduces students to the strategic and tactical decisions facing the product management team of the drug Delix/Tritace at a period when the drug was approaching patent expiry. It raises aspects of decision making in the context of multiple markets with a background of external environmental pressures - notably political - but also heightened competitive activity from generic drug manufacturers.

Settings

Location:
Industry:
Size:
Multinational
Other setting(s):
2000-2002

Related