Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 15 pages
Data source: Published sources
Topics:
Social marketing; Child Relief and You (CRY); Ford Foundation; Fund raising campaigns for social cause; Child labour; Cause related marketing; Partnership in social marketing; Policy in social marketing; Politics in social marketing; Non-government organisations (NGO); Non-profit organisation
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Abstract
The case examines the evolution of the organisation Child Relief and You (CRY) and the reasons for its success. In addition, the case provides detailed information about the marketing strategies adopted by CRY for mobilising resources from both individuals and corporates in India. The case explores the reasons for the corporatisation of CRY and the implementation of various corporate strategies by the organisation. Information about the concept of social marketing is also provided.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages
About
Abstract
The case examines the evolution of the organisation Child Relief and You (CRY) and the reasons for its success. In addition, the case provides detailed information about the marketing strategies adopted by CRY for mobilising resources from both individuals and corporates in India. The case explores the reasons for the corporatisation of CRY and the implementation of various corporate strategies by the organisation. Information about the concept of social marketing is also provided.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages