Our US office is closed for Independence Day on 4 and 5 July 2022.

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case examines the evolution of the organisation Child Relief and You (CRY) and the reasons for its success. In addition, the case provides detailed information about the marketing strategies adopted by CRY for mobilising resources from both individuals and corporates in India. The case explores the reasons for the corporatisation of CRY and the implementation of various corporate strategies by the organisation. Information about the concept of social marketing is also provided.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
1979-2003

About

Abstract

The case examines the evolution of the organisation Child Relief and You (CRY) and the reasons for its success. In addition, the case provides detailed information about the marketing strategies adopted by CRY for mobilising resources from both individuals and corporates in India. The case explores the reasons for the corporatisation of CRY and the implementation of various corporate strategies by the organisation. Information about the concept of social marketing is also provided.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
1979-2003

Related