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This case examines the reasons behind the success of an Indian retailing major, Westside. It provides a detailed examination of the business model adopted by Westside and its merchandising policies in comparison to its competitors. The case also discusses Westside''s store layout and its marketing strategies in detail. The case is structured to enable students to: (1) discuss the strategy behind the decision of retail stores to opt for store-owned brands, and the merits and demerits of such a strategy; (2) understand the importance of store layout, merchandising policies, and promotional policies for the success of a retailer; (3) understand the implications of catering to a wider clientele with different tastes and requirements; (4) study the retail industry and analyse the competition in the retail business in India; and (5) understand the importance of marketing strategies in a retail business to accelerate growth in a predominantly unorganised market. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategic management, business strategy, and/or marketing curriculum.