Corporate Communication: The Toyota Way

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Case

Reference no. 503-117-1

Subject category: Marketing

Authors: Christoph Zacharias (IBS Case Development Center)

Published by: IBS Case Development Center

Published in: 2003

Length: 19 pages

Data source: Published sources

Topics: Toyota; Toyota's corporate communication; Corporate identity; Corporate image; Corporate reputation; Corporate philanthropy; Automotive and transport; Environment; Diversity; Advertorial; Public relations; Constituency; Paddock Club; Global vision; Formula One

Share a link: https://casecent.re/p/21161

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Abstract

Toyota had always been known for its quality products. But people didn't know that Toyota was a creative corporate working on projects that impacted on everyday lives. To convey this image Toyota engaged in eco-friendly activities, participated in motor sports such as Formula One and practised philanthropy.

Location:

Japan

Industry:

Automotive and transport

Other setting(s):

2003