Product details

January 1999 marked a milestone for InterContinental, Pudong, Shanghai. The hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since InterContinental Hotels Group took over the management of the hotel, originally called New Asia Tomson Hotel, many exciting changes had taken place in the metropolis and the hotel industry, particularly in the high-end sectors of the business. Shanghai was emerging as a new business and convention hub of Asia. More four- and five-star hotels, most of them belonging to the international chains, are entering the scene to cash in on the ''Shanghai Fever''. With a new image and marketing orientation, the marketing team of the hotel faced the challenge of repositioning the hotel to take advantage of its new ownership, management contract and the fast changing business environment. As businessmen may agree, since Shanghai was moving at astounding speed to catch up with the rest of the world, all businesses had to be responsive to the new changes and yet stay nimble.