Subject category:
Ethics and Social Responsibility
Published in:
2003
Length: 4 pages
Data source: Published sources
Abstract
The company that brought the world blue jeans has decided to close all manufacturing operations in North America. This effort is part of a strategy of shifting the organisation''s focus away from manufacturing and more towards design and marketing. Levi Strauss and Company proudly maintains an image of social responsibility. This case explores the change in strategic direction for the firm and the ethical questions raised with the closure of the North American manufacturing operations.
About
Abstract
The company that brought the world blue jeans has decided to close all manufacturing operations in North America. This effort is part of a strategy of shifting the organisation''s focus away from manufacturing and more towards design and marketing. Levi Strauss and Company proudly maintains an image of social responsibility. This case explores the change in strategic direction for the firm and the ethical questions raised with the closure of the North American manufacturing operations.