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Compact case
Authors: Charles A Rarick (Barry University)
Published in: 2003

Abstract

The company that brought the world blue jeans has decided to close all manufacturing operations in North America. This effort is part of a strategy of shifting the organisation''s focus away from manufacturing and more towards design and marketing. Levi Strauss and Company proudly maintains an image of social responsibility. This case explores the change in strategic direction for the firm and the ethical questions raised with the closure of the North American manufacturing operations.
Location:
Industry:
Size:
12,000 employees
Other setting(s):
2003

About

Abstract

The company that brought the world blue jeans has decided to close all manufacturing operations in North America. This effort is part of a strategy of shifting the organisation''s focus away from manufacturing and more towards design and marketing. Levi Strauss and Company proudly maintains an image of social responsibility. This case explores the change in strategic direction for the firm and the ethical questions raised with the closure of the North American manufacturing operations.

Settings

Location:
Industry:
Size:
12,000 employees
Other setting(s):
2003

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