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This case is part of the PRISM case study portfolio of 15 cases on the intangible economy, funded by the European Commission. In the year 2000-2001, a dynamic multifaceted group of people met regularly. They were representatives of a diverse group of stakeholders: a university, two research institutes, a student body, two large companies, a number of small to medium enterprises, and a number of regional development institutes. They met without any specific objectives, bar that they were operating within a larger university-industry framework aimed at stimulating regional development in Twente, a region in the Netherlands, and that they were meeting specifically to stimulate knowledge intensive entrepreneurial information and communication technology activities through knowledge transfer, promoting new technologies. Wireless application protocol (WAP) was the first such technology to be promoted. What happened? How was technology transferred? How was entrepreneurship stimulated? What motivated the stakeholders? What relationships existed, or were built? Which networks existed and were built? Who were the 'winners' or 'losers'? The case provides a fascinating insight into these developments.