Product details

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Subject category: Entrepreneurship
Authors: John Cullen (Irish Management Institute (IMI))
Published in: 2003
Length: 23 pages
Data source: Field research

Abstract

This case tracks the development of a company working in the small, but significant Irish animation industry. Brown Bag Films emerged at a time when most of the large international animation companies who had established bases in Ireland during the late 1980s withdrew from Ireland. Established by two animators who had little initial interest in business but needed a creative forum, Brown Bag grew rapidly and secured a number of international contracts in the areas of advertising, multimedia and television programming. This case outlines the social and business environment from which Brown Bag emerged and traces the beginnings and development of the company. Having secured an Oscar nomination for best short animated film in 2002, options for developing the company have increased exponentially and Brown Bag has found itself at a strategic juncture. There is a Greek translation available ''GR803-009-1''.
Location:
Industry:
Size:
Small
Other setting(s):
1994-2002

About

Abstract

This case tracks the development of a company working in the small, but significant Irish animation industry. Brown Bag Films emerged at a time when most of the large international animation companies who had established bases in Ireland during the late 1980s withdrew from Ireland. Established by two animators who had little initial interest in business but needed a creative forum, Brown Bag grew rapidly and secured a number of international contracts in the areas of advertising, multimedia and television programming. This case outlines the social and business environment from which Brown Bag emerged and traces the beginnings and development of the company. Having secured an Oscar nomination for best short animated film in 2002, options for developing the company have increased exponentially and Brown Bag has found itself at a strategic juncture. There is a Greek translation available ''GR803-009-1''.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1994-2002

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