Product details

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Subject category: Entrepreneurship
Authors: Paul Clark
Published by: Cranfield School of Management
Published in: 2003
Length: 23 pages
Data source: Field research

Abstract

This is the first of a two-case series (803-012-1 and 803-013-1). This case series has been written primarily to illustrate the differences between a lowcost entrepreneurial business start-up, as against a well-funded, corporate-sponsored, new venture. The first part of the case consists of a business plan, with full supporting financial data, which students are invited to evaluate as potential investors. The second part then charts the development of the venture as the founder and his team get into business. The contrast between entrepreneurial and corporate approaches is explored through the second part, in which a corporate partner agrees to fund second-stage development, to roll out the concept nationally across the UK. The issues raised are the classic entrepreneurial dilemmas of control vs ownership, and of entrepreneurial vs corporate managerial styles. The accompanying video ''Introduction to Fariba'' (803-012-3) gives some excellent insights into both the business concept and how it is operationalised, and the personality of the lead entrepreneur. The teaching note was written by R Brown.
Location:
Industry:
Size:
Small
Other setting(s):
2000-2002

About

Abstract

This is the first of a two-case series (803-012-1 and 803-013-1). This case series has been written primarily to illustrate the differences between a lowcost entrepreneurial business start-up, as against a well-funded, corporate-sponsored, new venture. The first part of the case consists of a business plan, with full supporting financial data, which students are invited to evaluate as potential investors. The second part then charts the development of the venture as the founder and his team get into business. The contrast between entrepreneurial and corporate approaches is explored through the second part, in which a corporate partner agrees to fund second-stage development, to roll out the concept nationally across the UK. The issues raised are the classic entrepreneurial dilemmas of control vs ownership, and of entrepreneurial vs corporate managerial styles. The accompanying video ''Introduction to Fariba'' (803-012-3) gives some excellent insights into both the business concept and how it is operationalised, and the personality of the lead entrepreneur. The teaching note was written by R Brown.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2000-2002

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