Subject category:
Entrepreneurship
Published by:
IBS Center for Management Research
Length: 15 pages
Data source: Published sources
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Abstract
The case describes the successful entrepreneurial venture set up by seven semi-literate women from a small community in rural India. The case gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP). It charts the growth of the organisation and shows how it became worth Rs 3 billion in four decades. The objectives of the organisation and its core values and principles have also been discussed.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Entrepreneurship
Published by:
IBS Center for Management Research
Length: 3 pages
About
Abstract
The case describes the successful entrepreneurial venture set up by seven semi-literate women from a small community in rural India. The case gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP). It charts the growth of the organisation and shows how it became worth Rs 3 billion in four decades. The objectives of the organisation and its core values and principles have also been discussed.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Entrepreneurship
Published by:
IBS Center for Management Research
Length: 3 pages