Product details

The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the factors that make Shahnaz Husain products what they are and examines Shahnaz''s business style. It also takes a look at the subsidiary and ancilliary activities of the Group, like training institutes, ayurvedic massage centres and health resorts. This case aims at helping students to: (1) understand the birth of an entrepreneurial idea and its development; (2) examine the qualities of Shahnaz Husain as an entrepreneur and their contribution to her success in business; (3) examine the reasons for the success of Shahnaz Husain products; (4) examine and analyse the mode of operation of the Shahnaz Husain Group; and (5) study the diversification and expansion trends of the Group. This case is intended for MBA/PGDBM students and is part of the leadership and entrepreneurship curriculum. The teaching note does not contain an analysis of the case.