Product details

The case examines in detail the leadership and entrepreneurial skills of Steve Jobs, CEO of Apple Computers (a leading information technology company) and Pixar (a leading US animation studio). Steve''s role in shaping the computer industry through Apple''s revolutionary products and a few ''unconventional'' business practices has been explored in detail. The case also discusses the aspects of Steve''s personality that were appreciated by many businessmen and industry leaders. The ups and downs in Steve''s career graph and the way in which he overcame the obstacles are discussed in detail. Steve''s departure from Apple and his comeback have been explored in depth. After reading the case, students should be able to: (1) understand the leadership style and entrepreneurial abilities of a pioneer who revolutionised the world through technology; (2) examine the advantages and disadvantages of adopting a ''pace setting leadership style'' and an ''authoritative leadership style'' in shaping a company and achieving success; (3) compare between the successful attributes of entrepreneurship, leadership and operational expertise in managing firms successfully; and (4) explore how entrepreneurs can convert setbacks into stepping-stones to success. The case is targeted at MBA/PGDBA students and is intended to be part of the entrepreneurship curriculum. The teaching note does not contain an analysis of the case.