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Subject category: Entrepreneurship
Published by: IBS Center for Management Research
Published in: 2003

Abstract

The case discusses the leadership qualities and management style of Lee Iacocca and how he transformed a near bankrupt company, Chrysler, into one of the leading automobile manufacturers in the world. The case discusses at length the major achievements of Iacocca at Ford Motors and Chrysler, and critically examines the positive as well as the negative aspects of Iacocca''s leadership. This case is structured to enable the students to: (1) differentiate a leader from a manager and how a manager can grow to a leadership position; (2) identify, understand and appreciate the qualities that make a leader, which make a significant difference between success and failure; (3) understand the essence of leadership and the manner in which leaders can contribute to an organisation; and (4) gain insights into the essential qualities of leadership as a model to emulate the example and practice the same for similar results. The case is targeted at MBA/PGDBA students and is intended to be part of the entrepreneurship curriculum. The teaching note does not contain an analysis of the case.
Location:
Size:
Large
Other setting(s):
1924-1997

About

Abstract

The case discusses the leadership qualities and management style of Lee Iacocca and how he transformed a near bankrupt company, Chrysler, into one of the leading automobile manufacturers in the world. The case discusses at length the major achievements of Iacocca at Ford Motors and Chrysler, and critically examines the positive as well as the negative aspects of Iacocca''s leadership. This case is structured to enable the students to: (1) differentiate a leader from a manager and how a manager can grow to a leadership position; (2) identify, understand and appreciate the qualities that make a leader, which make a significant difference between success and failure; (3) understand the essence of leadership and the manner in which leaders can contribute to an organisation; and (4) gain insights into the essential qualities of leadership as a model to emulate the example and practice the same for similar results. The case is targeted at MBA/PGDBA students and is intended to be part of the entrepreneurship curriculum. The teaching note does not contain an analysis of the case.

Settings

Location:
Size:
Large
Other setting(s):
1924-1997

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