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Case
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Reference no. 803-031-1
Subject category: Entrepreneurship
Published by: IBS Center for Management Research
Published in: 2003

Abstract

The case examines the leadership and managerial qualities of John Thomas Chambers (Chambers), who transformed Cisco Systems (Cisco) into a market leader in the global networking industry. The case discusses how Chambers revolutionised the way sales and marketing were handled at Cisco. It details his contributions in transforming Cisco into an e-company and the measures taken by him to attract, recruit and retain human resources. The case also explains how Chambers attempted to develop a customer- oriented, performance-driven yet informal culture at Cisco. Finally, the case describes Chambers'' crisis management abilities when he was able to steer Cisco through a bad phase in 2001. After reading the case, students should be able to: (1) get an insight into the leadership qualities and management style of John Chambers and how he transformed Cisco into a market leader in the networking industry; (2) understand the benefits that can accrue to a company by attaching utmost importance to the customers; (3) understand the crisis management abilities of a leader when a company is going through a bad phase; (4) analyse the negative consequences for the company led by an over-optimistic and ambitious leader. The case is intended for MBA/PGDBM level students as part of the entrepreneurship curriculum. The teaching note does not contain an analysis of the case.
Location:
Industry:
Size:
Large
Other setting(s):
1949-2002

About

Abstract

The case examines the leadership and managerial qualities of John Thomas Chambers (Chambers), who transformed Cisco Systems (Cisco) into a market leader in the global networking industry. The case discusses how Chambers revolutionised the way sales and marketing were handled at Cisco. It details his contributions in transforming Cisco into an e-company and the measures taken by him to attract, recruit and retain human resources. The case also explains how Chambers attempted to develop a customer- oriented, performance-driven yet informal culture at Cisco. Finally, the case describes Chambers'' crisis management abilities when he was able to steer Cisco through a bad phase in 2001. After reading the case, students should be able to: (1) get an insight into the leadership qualities and management style of John Chambers and how he transformed Cisco into a market leader in the networking industry; (2) understand the benefits that can accrue to a company by attaching utmost importance to the customers; (3) understand the crisis management abilities of a leader when a company is going through a bad phase; (4) analyse the negative consequences for the company led by an over-optimistic and ambitious leader. The case is intended for MBA/PGDBM level students as part of the entrepreneurship curriculum. The teaching note does not contain an analysis of the case.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1949-2002

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