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The case examines the entrepreneurial style of Ekta Kapoor, the driving force behind Balaji Telefilms Limited (BTL). It explores the way in which she made BTL one of the most powerful and successful companies in the field of television. The case also discusses aspects of Ekta Kapoor's serials and their impact on BTL's success. The case helps students understand how BTL was able to capture a large share of the television market within a short period of time under the strategic direction of Ekta Kapoor. It also helps them understand Ekta's entrepreneurial style and how it helped BTL become the market leader.