Product details

The case discusses the entrepreneurial traits of four successful women entrepreneurs and organisations run by women, operating in different fields. It traces their careers from the start in which they set up their businesses to the success they have been able to achieve. It also touches on the difficulties women face in setting up and running businesses and the way in which these women overcame these difficulties. This case is meant to draw the attention of students to the style of operation of some successful women entrepreneurs in India. It also acquaints them with the difficulties women face in setting up and operating businesses. This case is developed to encourage students: (1) to discuss the entrepreneurial traits of some of the successful women entrepreneurs of India; (2) to compare the entrepreneurial styles of the featured entrepreneurs with respect to the areas in which they operate; (3) to understand the difficulties women face in setting up businesses and running them; and (4) to examine the factors that contributed to their success and the strategies adopted by them to succeed in their chosen fields. The case is intended for MBA/PGDBM students and is part of the entrepreneurship and leadership curriculum.