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Case
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Reference no. 301-131-1
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 8 pages
Data source: Field research

Abstract

Outokumpu is an international mining company, operating in 30 countries and employing 15,000 people. Base Metals had mining operations worldwide, whilst the metal production was all done in Finland. It employed 4,000 people in 1995. The area was organised into four units: (1) mining operations in Finland, Sweden, Norway, Ireland, Australia, and Chile; (2) copper, produced in Finland; (3) nickel, produced in Finland; and (4) zinc, produced in Finland. In March of 1996, Communications Manager of Outokumpu Metals and Resources Oy based in Espoo, Finland, had to prepare for potential questions about Base Metals'' performance in 1995, which in the recently published annual report showed operating losses of FIM 459 million. This case can be used in a basic course of communications while discussing a company''s various channels and strategies of communication, while discussing the role of the communications manager, or while discussing a company''s external relations in general. The case is also useful in a strategy case when analysing the success factors in an industry.
Location:
Industry:
Other setting(s):
1996

About

Abstract

Outokumpu is an international mining company, operating in 30 countries and employing 15,000 people. Base Metals had mining operations worldwide, whilst the metal production was all done in Finland. It employed 4,000 people in 1995. The area was organised into four units: (1) mining operations in Finland, Sweden, Norway, Ireland, Australia, and Chile; (2) copper, produced in Finland; (3) nickel, produced in Finland; and (4) zinc, produced in Finland. In March of 1996, Communications Manager of Outokumpu Metals and Resources Oy based in Espoo, Finland, had to prepare for potential questions about Base Metals'' performance in 1995, which in the recently published annual report showed operating losses of FIM 459 million. This case can be used in a basic course of communications while discussing a company''s various channels and strategies of communication, while discussing the role of the communications manager, or while discussing a company''s external relations in general. The case is also useful in a strategy case when analysing the success factors in an industry.

Settings

Location:
Industry:
Other setting(s):
1996

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